NEW YORK (CelebrityAccess) – Spotify has today (Sept. 12) announced that it has acquired leading music talent marketplace SoundBetter, which helps musicians and labels worldwide connect and collaborate with top music professionals.
The platform, which also offers tools for talent discovery, project management, payment facilitation, and a review system, boasts a database of musicians that spans 176 countries worldwide and includes tens of thousands of audio professional members as well as “dozens of Grammy Award winners”. It also has over 180,000 registered users.
Of the deal, SoundBetter Co-Founder and CEO Shachar Gilad said: “SoundBetter offers the most comprehensive global marketplace for music and audio production professionals for hire in the world along with a member community spanning 176 countries and 14,000 cities worldwide. We are excited to benefit from Spotify’s global scale, resources, and vision to expand our network and drive more economic opportunities for artists of all levels.”
Spotify VP Product: Creator, Beckwith Kloss added: “As we build out our tools for creators, we want to give them the resources they need to thrive. SoundBetter has the same vision. We’re excited that creators can generate income through SoundBetter, as well as benefit from its network of top professionals — from instrumentalists to songwriters to producers — as they perfect their tracks.”
No word yet on how SoundBetter will be integrated into Spotify’s platform, however, in the last year, the music talent marketplace announced that it had delivered $12m to audio creators in the previous 18 months. That number jumps to $19m in the period from SoundBetter’s launch to date.