MIAMI (CelebrityAccess) – Loud And Live, a leading entertainment, sports and media company in the US, and Move Concerts, the leading independent concert promoter in Latin America, have today (Oct. 9) announced a new joint venture agreement that will see the companies coming together to capitalize on the continued growth of the live entertainment sector across the globe.
The deal will also see Loud And Live and Move offering brands sponsorship opportunities around live events across their respective regions.
Loud And Live has quickly grown into a prominent player across the sports and entertainment industries. In live entertainment, Loud And Live has produced and managed successful national tours, festivals and concerts in the United States for the likes of Pitbull, Ricky Martin, Chainsmokers, Marco Antonio Solis, Daniel Habif, Brantley Gilbert, Steve Aoki, Luis Fonsi, Calvin Harris, Roberto Carlos, Juan Luis Guerra, Franco De Vita, Vicente Garcia, Pedro Capo and Ricardo Montaner among others.
With over 40 years of live entertainment experience, Move has established itself as the largest independent concert promoter in Latin America, with offices in Argentina, Brazil, Colombia, Chile, Peru, Costa Rica and Puerto Rico. The company has worked with global icons including Ed Sheeran, The Rolling Stones, U2, Shawn Mendes, Bruno Mars, Shakira, Katy Perry, Michael Buble, Roger Waters, Phil Collins and Iron Maiden among others.
Move CEO, Phil Rodriguez, said the partnership “Brings two companies together that complement each other. I have full respect for what Nelson has built over the years, and for his drive and vision. He’s building a great team and we share the same ethos – quality before quantity. ”
Nelson Albareda, CEO of Loud And Live, added: “We’re extremely proud and excited to be joining forces with Move, and ultimately to leverage our respective resources and capabilities to provide a broader service offering and experience to artists, sponsors and fans.
“I admire Phil for what he has built and accomplished, and it’s a genuine pleasure to be partnering with such an experienced and highly-regarded industry veteran. We’re looking forward to building off our individual successes in North and South America, as we come together to be a leader in live entertainment across the Americas.”