NEW YORK (CelebrityAccess) – Sony/ATV Music Publishing has appointed Dana Baxter as Senior Vice President, Corporate Communications.
In her new role, Baxter, who is based out of the company’s New York headquarters and reports to Jon Platt, Chairman and CEO of Sony/ATV, will be tasked with leading all global communications strategies for the company.
She joins Sony/ATV from ESSENCE, where she most recently served as Vice President, Communications and Influencer Relations and was integral to the development of ESSENCE Festival.
“I am so pleased to have Dana join our senior leadership team at Sony/ATV,” said Platt. ” Dana’s talent drive and broad scope of experience make her an ideal fit for my vision of the future of our Company. Much of Dana’s career has been spent developing innovative and impactful ways to attract and engage diverse audiences, and I look forward to working closely with her on a number of initiatives.”
Baxter began her career at Viacom’s MTV Networks before serving as Director of Media & Artist Relations at PolyGram/Universal Music Group. She also previously held positions as Vice President at Time Inc., where she directed communications strategy, brand positioning and crisis management for a variety of powerhouse brands and as a principal at DIME Media Inc., a boutique marketing and communications firm she co-founded.
“I am deeply inspired by Jon’s vision for Sony/ATV and am eager to join him in shaping a modern narrative that aligns with the company’s goals,” Baxter added. “As a best-in-class music publisher, Sony/ATV represents a full circle opportunity for me to collaborate with a terrific leadership team focused on achieving a new industry standard of songwriter representation.”
