LOS ANGELES (CelebrityAccess) — Los Angeles-based AI music company KLAY Vision Inc. announced it is teaming up with label giant Universal Music Group to develop an ethical commercial model for model for AI generated music that works in collaboration with the music industry and its human creatives.
Led by executives from the fields of music and technology, KLAY’s leadership team includes Ary Attie (music producer and tech world veteran), Thomas Hesse (former President of Sony Music Entertainment), and Björn Winckler who will join the company soon after a role at Google Deepmind.
According to UMG, the partnership with KLAY will seek to develop an ecosystem featuring AI-driven experiences and content that is respectful of copyright and does not compete with existing artist catalogs while creating significant new avenues for creativity and future monetization of copyrights.
“We are excited to partner with entrepreneurs like the team leading KLAY, to explore new opportunities and ethical solutions for artists and the wider music ecosystem, advancing generative AI technology in ways that are both respectful of copyright and have the potential to profoundly impact human creativity. UMG has always endeavored to lead the music industry in driving innovation, embracing new technologies, and supporting entrepreneurship while protecting human artistry,” stated Michael Nash, Executive Vice President, and Chief Digital Officer of Universal Music.
“Research is critical to building the foundations for AI music, but the tech is only an empty vessel when it doesn’t engage with the culture it is meant to serve. KLAY’s obsession is not just to showcase its research innovation but to make it invisible and mission-critical to people’s daily lives. Only then can music AI become more than a short-lived gimmick. Our great artists have always embraced the newest technologies – we believe the next Beatles will play with KLAY,” added KLAY founder and CEO Ary Attie.
