LOS ANGELES (CelebrityAccess) — Music licensing, record label and publishing company Silver Side Productions announced the hire of music licensing and supervision veteran Stephen Stallings for the role of Senior Director, Creative Sync, Advertising.
Stallings, who is based in New York, will lead ad pitching for the company’s roster of legacy and independent artists. He will report directly to Craig O’Neill, Silver Side’s Head of Music Licensing.
“I’m proud to be joining the Silver Side Productions team at such a pivotal time in our industry, where syncs in ads are allowing audiences to reengage with beloved legacy tracks. Being entrusted to identify the right placements for songs in Silver Side’s catalog – as well as new opportunities for our repertoire’s ‘deep cuts’ – is an honor that I’m looking forward to,” said Stepen Stallings.
Before his most recent gig, Stallings most recently served as an in-house music supervisor at leading agency Dentsu, where he oversaw music licensing and production for major clients including American Express, 7-Eleven, Verizon, United Airlines, Audible, Crayola, among others.
His work includes 7-Eleven’s “Anything Flows” campaign featuring rapper Flo Milli, which earned numerous honors including “Best Brand + Artist Collaboration” at the 2024 Association of Music Producers (AMP) Awards, “Best Use of Music” (bronze) at the Shots Awards, and “Most Innovative Audio Campaign” and “Best Overall Campaign” at Spotify Hits 2023.
“Stephen’s leadership and many years of helming high-level syncs will greatly contribute to our success, as we continue to double down on the advertising space,” said Silver Side Productions Owner and Co-Founder Mike Locke. “His knack for pitching and deep knowledge of both the music and ad industries perfectly aligns with Silver Side’s sync-driven business ethos and is integral to our next phase of growth.”
