(CelebrityAccess MediaWire) — Anschutz Entertainment Group announced a multi-year, multi-tiered sponsorship agreement that names health product marketing company Herbalife Ltd as a Founding Partner of AEG-owned and operated Home Depot Center.
Herbalife will also sponsor the 2005 JPMorgan Chase Open WTA tennis tournament on August 8-14, and several additional AEG-owned and operated teams, events and initiatives including soccer team Los Angeles Galaxy, the Tour of California bicycle road race in February, and the Bay to Breakers event held in San Francisco in May.
Herbalife will also have similar involvement in other programming owned by AEG including cycling events held at the ADT Event Center at The Home Depot Center, track and field meets, and international soccer games among others. Herbalife will also have rights for display and sampling at the Coachella Valley Music & Arts Festival and New Orleans Jazz and Heritage Festival.
"Our organization is pleased to enter into this extensive agreement with Herbalife, a dynamic company focused on helping people achieve healthy and active lifestyles," said Shawn Hunter, chief marketing officer, AEG. "With the vision and energy of their management team being so in sync with our core business, this agreement, tying Herbalife into so many of our properties will clearly be extremely rewarding and beneficial to both of our organizations. We look forward to a long and successful partnership." –by CelebrityAccess Staff Writers
