LOS ANGELES (CelebrityAccess MediaWire) — AEG Live has entered into a partnership with ThemeSTAR, to produce and develop family entertainment products geared for arenas.
ThemeSTAR is the firm behind currently touring hot properties such as "Dora the Explorer Live: Dora's Pirate Adventure" and Cirque du Soleil's "Quidam."
AEG Live's reputation and deep pockets should provide strong leverage for ThemeSTAR as they attempt to secure intellectual properties to develop into additional live tours.
"It has always been a goal of our expanding live entertainment portfolio to build our family entertainment division into a major force that mirrors AEG Live’s music and comedy touring, festival and exhibition divisions," added Randy Phillips, President and CEO of AEG Live. "We are very fortunate to have this opportunity to co-venture with ThemeSTAR." – CelebrityAccess Staff Writers