LOS ANGELES (Hypebot) – New data from ComScore shows Facebook passing MySpace in total unique US visitors for the first time in May. Facebook had 70.28 million U.S. users in May beating MySpace's 70.26 million. According to ComScore, Facebook users almost doubled from last year while MySpace lost 5%.
The story is much the same worldwide with 123.9 million unique visitors globally visiting Facebook in May beating MySpace's 114.6M Facebook had 50.6 billion page views compared to MySpace's 45.4 billion.
The momentum also seems to be with Facebook for the foreseeable future. The recent addition of vanity urls should strengthen the social networker's position. MySpace is continually rolling out innovations, but most seem to be greeted with a yawn in the press and fail to bring any measurable jump in traffic.
MySpace still dominates in music. But even there a promised rollout of a by option remains spotty leaving most users more content to buy their music elsewhere and label partners unhappy with the results.