FrontPage Publicity is joining forces with Mercury Nashville's in-house staff, headed by Kevin Lane, to coordinate PR efforts for the label.
FrontPage will focus on the launch of several new acts including Steve Azar, Daisy Dern, Billy Currington, James Otto, David Nail and Anthony Smith. In addition to new artists, FrontPage will assist with all aspects of publicity for Mercury's roster as well as general label press initiatives.
"To the best of my knowledge, this is a unique partnership," said Luke Lewis, chairman of Mercury Nashville. "Hiring an outside firm to assist our in-house staff on all levels is treading new ground. We look forward to having Kathy [Allmand, president of FrontPage] and Kay [Clary, director of public relations] as part of our team."
FrontPage Publicity was formed in 1997 by Allmand who has been instrumental in the careers of the Dixie Chicks and Naomi Judd. Other FrontPage clients include Travis Tritt, Cyndi Thomson, Lucky Dog Records and Kathy Mattea.