IDJ, J. Dupree & Body Spray Form Label

NEW YORK (Hypebot) — DOES MUSIC MAKE THE BRAND OR THE BRAND MAKE THE MUSIC?

Island Def Jam and Procter & Gamble's TAG men's body spray have formed a new hip-hop record label, TAG Records to be led Jermaine Dupri. TAG Record's first artist will be announced in May.

In addition to an album release, the TAG Brand will showcase TAG Record's artist and Jermaine Dupri across various TAG brand advertising and marketing initiatives throughout 2008. The partnership was brokered by the New York based ACME Brand Content Company.

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