Idol Goes Mobile

LOS ANGELES (CelebrityAccess MediaWire) — In the continuing quest to lure consumers to content via mobile phone, singing contest "American Idol" has launched a partnership with Cingular to provide video performances from the show available as mobile phone content immediately after fans in Hawaii see the broadcast. Fans will be able to watch clips of full performances and get ringtones of their favorite idol singing 'live.'

American Idol has been considered an integral part of the surge of mobile text messaging in the US and numerous other nations around the world, with viewers using their SMS-enabled phones to vote in massive numbers. Season 5 collected more than 580 million votes during the show's run so the profit margin per message would not have to be significant for vendors to reap a hefty profit. – CelebrityAccess Staff Writers

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