LONDON (Hypebot) – "IN-A-BOX" BRINGS LAST.FM TO OTHER MAJOR WEB PROPERTIES
Last.fm has announced "In A Box" a new initiative that gives partners sites access to the company's personalized streaming radio services without leaving the host sites. "Last.fm In a Box" will be available via Bebo, Billboard.com, Break Media, CBS Television Stations, CBS Affiliates, eMusic, Frengo, Gigya, iGoogle, Live Nation, Meebo, MP3.com, Netvibes, Ning, Pageflakes, Photobucket, Piczo, Six Apart, Stardoll, WAYN.com and WordPress.com.
The service is dubbed "Last.fm in a Box" because…
it is a complete and easy to implement "soundtrack for the Web" experience for users featuring millions of tracks from Last.fm’s catalog.
Martin Stiksel, Last.fm co-founder, said, "This deal brings the Last.fm experience to scores of sites and potentially hundreds of millions of additional users. We’ve seen over the years how our offsite community—which experiences Last.fm through third-party widgets and applications—has grown massively, to more than 19 million additional users. With this new initiative we aim to take that growth to the next level by enabling new partners and their users to engage as effortlessly as possible with our unparalleled music services."