NEW YORK (CelebrityAccess) – Beer maker Anheuser-Busch has renewed and expanded their multi-year marketing sponsorship agreement that will see the company remain one of MSG's principle sponsors.
Included in the deal is a new multi-genre concert series that is set to start with a performance by Rascal Flatts on November 14th when they do a live debut of their forthcoming Christmas album.
During the concert, Anheuser-Busch will be on hand with its popular Budweiser Country Club, a hospitality area aimed at country music fans and usually deployed at music festivals. For future concerts, Anheuser-Busch will also deploy its new Bud Light Lounge, a branded hospitality area set to debut in 2017.
The sponsorship deal also includes significant marketing exposure at every event at The Garden. This will include in-game LED messaging during all Knicks, Rangers and Liberty games; court side LED signage throughout the Arena for all Knicks and Liberty games; in-arena LED ribbons during entertainment events; and outdoor signage around MSG. Bud Light will also extend their Knicks and Rangers sponsorships across the New York market through various activations. – Staff Writers