(CelebrityAccess News Service) — Demonstrating its continued commitment to pioneer new ways for retailers to enhance consumers' buying experience, Muze, Inc. has unveiled Navigator, a unique online storefront solution that allows users to explore, discover and purchase music, books, film and games using themes related to their interests. The first implementation of this multimedia, ultra-sensory shopping experience will be available at the most progressive music entertainment store, the Virgin Megastore in San Francisco.
The interactive Navigator solution, available on computers centrally located within the cutting-edge retail store, will walk users through the sounds, sights and happenings of the 1960s. The 60s Navigator from Muze exemplifies Virgin Megastore's commitment to creating an exciting place to shop by promoting the exploration and discovery of one of the most exciting decades in U.S. history. Customers will be able to find books, music and movies from that era, view movie clips, listen to samples of songs and read about the artists of that period.
"Muze has consistently delivered new and innovative ways to drive commerce for retailers, and the Navigator exemplifies our creativity and dedication to making the consumers' buying experience thoroughly enjoyable," said Paul Zullo, founder and CEO of Muze. "Navigator is by far the most unique and comprehensive compilation of entertainment products presented in a cool, dynamic format that makes buying music, books, films and games fun again."
Navigator is customized according to the needs of retailers, who can leverage Muze's database of millions of entertainment-related products to develop a variety of thematic in-store or online purchasing experiences. Limitless theme choices include extreme sports, parenting, house and garden or any decade in history. Muze complements this new offering with a complete e-commerce solution as well as product fulfillment services that enable retailers to offer a virtually unlimited selection of new titles without increased inventory. –Jan Cohen and Bob Grossweiner