BEVERLY HILLS (Hypebot) – Following the Facebook lead, MySpace is
preparing to open its platform to developers of outside
applications that integrate with the service. According to reports the service will be unveiled next week and allow developers to keep 100% of any
revenue generated.
Google is also apparently planning a November 5th announcement of a similar program to make all of their
applications from iGoogle (its home page service) to Google
Reader "100% open".
These moves are a major boon to music marketers.
For years everyone has talked about the power of viral marketing for music, but its been a game of cat and mouse just finding fickle fans as they abandoned radio and print.
To have the eco-systems of Facebook, MySpace and Google and others open and enabling outside commerce means that once again labels and bands can reach fans where they spend their time –
on their own home pages and personal blogs, alongside their
online interactions with friends and within the applications
that they use everyday.
As we previously reported, forward thinking services such as iLike and Nimbit are already enabling bands and labels to
provide info, services and sales directly on Facebook and soon
MySpace and Google applications will follow. Facebook is also
planning to ramp up its own music offerings.
