MySpace & Google To Open Platforms. Music Promo 2.0 Has Arrived

BEVERLY HILLS (Hypebot) – Following the Facebook lead, MySpace is

preparing to open its platform to developers of outside

applications that integrate with the service. According to reports the service will be unveiled next week and allow developers to keep 100% of any

revenue generated.

Google is also apparently planning a November 5th announcement of a similar program to make all of their

applications from iGoogle (its home page service) to Google

Reader "100% open".

These moves are a major boon to music marketers.

For years everyone has talked about the power of viral marketing for music, but its been a game of cat and mouse just finding fickle fans as they abandoned radio and print.

To have the eco-systems of Facebook, MySpace and Google and others open and enabling outside commerce means that once again labels and bands can reach fans where they spend their time –

on their own home pages and personal blogs, alongside their

online interactions with friends and within the applications

that they use everyday.

As we previously reported, forward thinking services such as iLike and Nimbit are already enabling bands and labels to

provide info, services and sales directly on Facebook and soon

MySpace and Google applications will follow. Facebook is also

planning to ramp up its own music offerings.

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