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New Dallas PAC Lands Naming Rights Partner

DALLAS (CelebrityAccess MediaWire) — The Dallas Center for the Performing Arts has pacted with AT&T in a naming rights deal for the venue which is set to open on October 12 as the AT&T Performing Arts Center. The Center will serve as a multi-venue arts and entertainment center for music, opera, theatre, dance and more, and will be equipped with cutting edge communications technology.

The PAC's opening will be marked with a week of events, including both indoor and outdoor performances, concerts and architecture forums that will be offered free to the public. A community open house called "Spotlight Sunday" will take place on Sunday, October 18th with free performances from 11 a.m. to 8 p.m in the Winspear Opera House and in the AT&T Performing Arts Center's Sammons Park. The Center is expected to offer a variety of free performances and concerts appealing to a broad audience throughout its seasons.

The Center will house the Winspear Opera House, the Dee and Charles Wyly Theatre, Annette Strauss Artist Square, City Performance Hall and the Elaine D. and Charles A. Sammons Park, a 10-acre park that unifies the venues. These facilities will provide state-of-the-art performance spaces for five resident companies: The Dallas Opera, Dallas Theater Center, Texas Ballet Theater, Dallas Black Dance Theatre and Anita N. Martinez Ballet Folklorico. TITAS, the Dallas presenter of the touring music and dance companies, will also present its season at the Center. In addition, the Center will present the Lexus Broadway Series, Jazz Roots, the Brinker International Forum, concerts, lectures, films and many other programs.

The length and price of the naming rights package was not released. – CelebrityAccess Staff Writers