NFL & Ticketmaster Launch Secondary Ticket Marketplace

The National Football League and Ticketmaster have teamed up to launch a secondary market for NFL tickets.

Dubbed the "NFL Ticket Exchange," the website allows football fans (and speculators) to buy and sell tickets online through the NFL's website. Ticket sellers will be able to set their own prices for the tickets, thus if desired, exceeding the face value of said tickets. Ticket sellers are still required to abide by local laws which may limit the price over face value that a ticket can be resold for but no mention of this appears to be made on the website and how this would be enforced remains unclear.

A brief survey of ticket offerings on the website revealed tickets for an upcoming Washington Redskins game available starting at $60 dollars and up to a price of $1016. USA Today reported that the average cost of an NFL ticket hit $67.11, up 6.9 percent from the previous season.

How this new pact will affect individual deals that teams had struck with other ticket markets such as StubHub has yet to be revealed. The Redskins website for example, still lists StubHub as their primary ticket exchange.

"Over the last 5-10 years, the secondary ticket market has gotten to the point where this is an important amenity for our fans," NFL executive vice president Eric Grubman told USA Today "It's really become an essential way a fair number of our fans choose to buy tickets — or sell their excess tickets." – CelebrityAccess Staff Writers

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