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Nokia Drops X Factor Sponsorship

LONDON (CelebrityAccess MediaWire) — Mobile phone giant Nokia has cancelled its sponsorship of ITV1’s talent show “The X Factor” without citing its reasons.

The sponsorship pull comes only days after media watchdog Ofcom uphead a viewer complaint that ITV2 spin-off show The Xtra Factor appeared to promote Nokia in an episode, when judges Simon Cowell and Louis Walsh jokingly sent childish insults via text messages, with the phone brands clearly visible.

The show is now on the lookout for a new sponsor.

“This is a fantastic opportunity to be associated with one of the biggest entertainment shows on British TV,” ITV’s brand partnerships director Gary Knight told the BBC News.

The program recently escaped a fine for overcharging viewers by £200,000 for votes cast via text message in its most recent series. The show is now in its fourth season. –by CelebrityAccess Staff Writers