LOS ANGELES (CelebrityAccess) — The Agency Group has announced that Paul Conroy – most recently, CEO of Dyrdek Enterprises – will head up TAG's branding partnerships, content licensing, sponsorship, and special events business.
Based in Los Angeles, Conroy and his team will be responsible for identifying potential brands, digital start-ups, content creators, TV/ Film producers, social media initiatives, gaming and other such properties for partnerships with TAG's artists.
"Paul’s proven experience transcends industry-specific boundaries, making his list of relationships exceptionally robust and ever-relevant in our rapidly evolving business," says Natalia Nastaskin, CEO of The Agency Group’s US Operations. “As we work to develop more diverse revenue opportunities for our artists, both within and outside of our core business of live music, Paul’s creative deal-making, vast knowledge of media, and proven asset-building strategies will enable us to bring limitless opportunities to our roster of artists and creators.” – Staff Writers
