ReverbNation Partners With Audiolife To Create On Demand Reverb Store

NEW YORK (Hypebot) – Artist services site ReverbNation has partnered with direct to fan e-commerce provider Audiolife to create the Reverb Store. Currently in private beta, the free offering which goes public in October, enables artists to design physical and digital goods online and sell them without upfront expense. Products are produced on-demand and delivered to the fan.

"The Reverb Store allows artists to layer a purchasing opportunity into every fan interaction they have online, whether it's at Facebook, MySpace, a blog, or the band's own website," according to ReverbNation CEO Michale Doernberg. "We wanted to provide a single turnkey solution for the serious musician that allowed them to promote, build and manage a fan-base, and transact business with them. Audiolife shared our vision. "

The details:

Overview –

The Reverb Store is free to setup and run.

Any artist can open a store, create as many custom items as they want, and operate the store for free. No monthly minimums, no monthly fees.

There is no inventory to buy up front.

Artists create unlimited virtual inventory for merchandise, CDs, ringtones, and downloads, for sale in the store. Items are produced and shipped (or downloaded) fwhen a fan makes a purchase.

Integrated marketing and promotion tools –

The Reverb Store is woven into tReverbNation's marketing and promotion system

Works on Facebook, MySpace, Twitter, homepages, blogs, etc.

Customizable look and feel –

The Reverb Store can be customized with the artist's own background, header bar, and more.

Artists can buy their own products in small batch or bulk –

Whether the need is 30 customized t-shirts for the next show or 3000 t-shirts for taking on tour, Artists can purchase from their own Reverb Store at competitive wholesale and bulk prices.