SHERMAN OAKS (CelebrityAccess MediaWire) — Mitch Schneider, President of MSO, has announced the twin promotions of Chelsi Schriver and Bari Lieberman to Tour Publicist in the company’s Tour Press Department.
"Both Chelsi and Bari earned their promotions based on hard work, utter dedication and their love for publicity," says Schneider. "They know that road press is a key component of any publicity campaign and they have the passion and knowledge that’s necessary to advance the profiles of their touring artists. As always, it helps that they have good musical taste—I’ve seen their iPods."
Schriver joined MSO as the tour department assistant in July 2006 after graduating with a degree in Cultural Anthropology from the University of California, Santa Cruz. Schriver volunteered at Boarding for Breast Cancer’s annual event in Lake Tahoe while still in high school and was hooked. She went on to spend five summers working on the road with the Vans Warped Tour as part of the production team. Her new position brings her career full circle as she will be the Tour Publicist for the 2007 Vans Warped Tour.
In her new role as Tour Publicist, Schriver handles regional press campaigns for MSO clients such as Anberlin, Big Head Todd & THe Monsters, Bleed The Dream, George Thorogood & The Destroyers, Night Kills The Day, The Almost, Smashing Pumpkins, Underoath and the Fans Warped Tour. In her prior position at MSO, Schriver assisted the company’s Tour Publicists on critically acclaimed and top selling tours including Aerosmith, Alice In Chains, Gregg Allman, Nintendo Fusion Tour, Ozzfest and the Radio Rebellion Tour.
Tour Publicist Lieberman also joined MSO in July 2006 as the executive assistant to senior vice-presidents Marcee Rondan and Kristine Ashton-Magnuson. Lieberman graduated from Indiana University in 2004 with a Journalism degree specializing in public relations, and soon decided to move cross-country to California to combine her education with her passion for music.
In her new role as Tour Publicist, Lieberman handles regional press campaigns for MSO clients such as Allman Brothers Band, CHantal Kreviazuk, Erasure, Megadeth, MXPX, Ozzfest, Secondhand Seranade, Tila Tequila, Tooth & Nail Tour and Type O Negative. In her prior position at MSO, Lieberman assisted on all duties involved with such festivals as Coachella, Voodoo Music Experience, 2006's Vans Warped Tour, and Ozzfest, along with artists like Deadsy, Jonezetta, Korn & Stone Sour. – CelebrityAccess Staff Writers