LONDON (CelebrityAccess) — Vivendi's digital UK-based ticketing platform See Tickets announced that they are entering the secondary ticketing market with the launch of a new resale platform Fan2Fan.
The company touts the new platform as a way for fans to sell tickets to other fans and takes real steps to remove the perverse incentives other secondary ticketing platforms create for speculation by capping ticket premiums at just 5% above face value of the ticket.
Rob Wilmshurst, Chief Executive of See Tickets, said: “It is time to build trust and pricing certainty into the secondary market. The Fan2Fan platform is being developed with the support of the artist community, and it will make the market fairer and more ethical. I’m optimistic that our regulated platform for reselling and buying tickets will have a positive effect on the entertainment ticketing industry.”
Under the See Tickets system, customers will be able to re-list tickets for sale on an easy-to-use online platform, and buyers will be able to compare the ticket prices against the primary ticket availability and the original price.
See Tickets will also enable ‘white label’ variants of the Fan2Fan platform, enabling artists to ensure legitimate and price-regulated ticket reselling on their own sites.