PHILADELPHIA (CelebrityAccess MediaWire) — Front Row Marketing Services has named Adrian Staiti to the newly created position of senior vice president of Business Operations. Staiti was most recently senior director of Advertising and Sales for Front Row Marketing Services' parent company, Comcast-Spectacor, and its affiliated entities in Philadelphia.
Staiti, who actually joined Front Row Marketing Services in July, 1999 as manager of Sales at Sovereign Bank Arena, will be responsible for developing strategies for growth including the development of improved day-to-day operational systems for the company. He will also be involved in the procurement of new business and will oversee some key accounts. In addition, he will serve as the company's liaison to all of the Comcast-Spectacor affiliated entities.
"Adrian has been an integral part of Front Row's success over the past eight years," said Front Row Marketing Services President Dick Sherwood. "We expect that, in his new position, he will have a larger role in shaping the company's future."
Staiti became project director for Front Row Marketing Services in 2001 and vice president of Project Management in 2003. Additionally, he has sold sponsorship and advertising at the Wachovia Complex in Philadelphia, one of the busiest sports and entertainment complexes in the world. He is also responsible for the successful sponsorship and sales efforts of the Philadelphia Soul of the Arena Football League and the Bon Jovi World Tour.
–Bob Grossweiner and Jane Cohen