LAKELAND, FL (CelebrityAccess) — The Lakeland Center, an arena in Florida that serves a s a home to the Lakeland Magic, (NBA D-League), Florida Tropics (Major Arena Soccer League) has signed a new naming rights deal with Real Estate finance firm Robert Palmer Companies that will see the venue known as the RP Funding Center.
As a part of the deal, RP Funding will receive exterior and interior building signage along with television, radio, print and social media promotion.
The 5-year naming rights agreement will generate additional revenue toward the operation and maintenance of the facility, the Lakeland Center said, however, the financial details of the agreement were not disclosed.
The 8,000-capacity multi-purpose arena hosts a range of events from athletic events and concerts by touring artists to trade shows and family entertainment. The venue is owned and operated by the City of Lakeland, first opened in 1974 and includes the 8,000 seat Jenkins Arena, 2,200 seat Youkey Theatre and 100,000 square feet of meeting and exhibition space.
“We're thrilled to forge this partnership with the City of Lakeland and the Lakeland Magic," said RP Funding President/Owner Robert Palmer. “As a Lakeland native, I’m excited about making an impact in my hometown and the opportunities this partnership provides with the City and the Magic while building and growing RP Funding in Central Florida and beyond.”