The Orchard Partners With Digonex For Variable Pricing Experiment


NEW YORK (Hypebot) – Digital distributor The Orchard has partnered with Digonex to offer dynamic pricing beginning with a select group of albums and tracks from the company's catalog. The Orchard will use Digonex's Digital Online Exchange platform, a dynamic commerce engine that systematically changes prices based upon econometric and behavioral principles to dynamically price digital downloads.


“We believe that dynamic pricing has the potential to positively impact our clients and the digital media industry as a whole, and change the way online retailers and consumers approach selling and purchasing,” said Prashant Bahadur, Vice President of Retail Marketing of The Orchard.


From the press release:


“We are excited to be working with The Orchard, one of the true leaders in the digital media industry,” said Jan Eglen, Ph.D., CEO of Digonex Technologies. “In addition to their amazing catalog, The Orchard?s innovative approach to marketing and selling music makes them a unique partner to demonstrate the potential of dynamic pricing to maximize how much artist and labels make from sales of their music.”


The Digonex DOE pricing platform is flexible enough to perform in almost any market and easily and securely integrates into any client system. Adapting to a growing market opportunity, the company has evolved the pricing platform into a flexible, portable technology designed to meet the growing market demand for dynamic pricing infrastructures.