Clear Channel Entertainment, has awarded Tommy Hilfiger U.S.A., Inc., a wholly-owned subsidiary of Tommy Hilfiger Corporation, exclusive name-in-title sponsorship rights to plaza stages at 10 of the amphitheaters that it owns and/or operates in major markets around the country. Branded the "Tommy Jeans Stage," the plaza stages, located outside of the main amphitheater seating areas, will feature pre-show performances by emerging musical acts promoted via the Tommy Jeans brand name. The Tommy Jeans Stage program follows Tommy Hilfiger's acquisition of exclusive sponsorship rights to Long Island's Jones Beach Theater in May 2002, designating the theater as Tommy Hilfiger at Jones Beach Theater. The Tommy Hilfiger at Jones Beach Theater is one of 41 such venues owned and/or operated by Clear Channel Entertainment.
"We are pleased to expand our relationship with Clear Channel Entertainment and believe that this new program is a great fit for our company," said Peter Connolly. "By featuring and promoting up-and-coming live music on a local level during the popular summer concert season, the Tommy Jeans Stage program stays true to our long-standing history of bringing fashion and music together in a meaningful and relevant way."
As part of the agreement, Tommy Hilfiger is also able to produce fashion shows and/or other brand related programs on the Tommy Jeans Stages throughout the summer concert season. Additional on-site benefits include the opportunity to provide branded apparel to performing musical artists, partner with retailers, display and distribute fragrance samples, run commercials on video monitors, place advertisements in official concert program books and post signage at designated areas throughout the venues. The majority of the Clear Channel Entertainment summer concert season lineup including Tommy Jeans Stage acts will be announced throughout May.
"Affiliating Tommy Hilfiger's name with the plaza stages at 10 of our amphitheaters adds prestige to the summer concert season at those venues, as well as legitimacy and new audiences to the emerging musical acts who perform on the Tommy Jeans Stages," stated Bruce Eskowitz, president, National Sales &Marketing, Clear Channel Entertainment. "Together we will continue to enhance the live concert experience for music fans across the nation."
Tommy Jeans Stage Markets/Venues:
Boston, MA Tweeter Center for the Performing Arts
Charlotte, NC Verizon Wireless Amphitheatre
Chicago, IL Tweeter Chicago
Houston, TX Cynthia Woods Mitchell Pavilion
Los Angeles, CA Verizon Wireless Amphitheatre
Virginia Beach, VA Verizon Wireless Amphitheatre
San Francisco, CA Shoreline Amphitheatre
Indianapolis, IN Verizon Wireless Amphitheatre
Washington, DC Nissan Pavilion at Stone Ridge
West Palm Beach, FL Sound Advice Amphitheatre