LONDON (Hypebot) – The Beatles have long since decamped, but their Abbey Road Studios is still very much alive. Last night the UMG owned company launched a new initiative focused on music technology and innovation at an event in the iconic Studio Two.
Universal Music Group owned Abbey Road Studios has launched Abbey Road Red, a music tech incubator that it says is the only such program in Europe.
Based in the building where such breakthroughs as stereo music were invented, Abbey Road Red promised to be "an open innovation department designed to support the endeavors of the brightest music tech entrepreneurs, researchers and developers."
Abbey Road Red is now accepting applicants for a March 2016 intake of its first music tech startups. The studio and incubator also hope to work with established companies and researchers "to investigate early stage emerging technologies and co-develop innovative new products."