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We7 To Add EMI To Ad Supported Service

LONDON (Hypebot) – We7 will add 400,000 tracks from EMI later this year for both on-demand ad funded streaming and paid MP3 downloads. EMI joins WMG and Sony BMG in signing on to We7's model which plays short, targeted ads before each streamed track. Included in the deal is music from We7 founder and investor Peter Gabriel.

Douglas Merrill, President, Digital Business, EMI Music, said: "We7 represents the new and innovative digital experiments underway in the market today, giving fans another way…to experience their favorite music and providing artists with an avenue to reach new audiences. We are pleased to be a part of emerging digital initiatives, including We7."

Steve Purdham, Founder Investor and CEO, We7, said: "We7 is making phenomenal progress ahead of our full launch later in the year, there's real momentum in the industry right now and ad-funded streaming is becoming more widely accepted as a legal alternative to piracy. We're really excited to be offering great music from EMI Music's world-class repertoire of artists on, enabling fans to listen to tracks for free when they want and then buy the music they love."