(Hypebot) – Warner Music Group has launched Run Out Groove, a fan-driven, vinyl-only record label. Initial offerings include Echo & The Bunnymen, Golden Smog, MC5, Secret Machines and Solomon Burke.
Each month, WMG's new vinyl only label Run Out Groove has fans vote on the label’s next high-quality vinyl pressing, chosen from three selections of either unreleased material, out-of-print material or new collections compiled from the Warner Music vault.
Each Run Out Groove release will be limited edition and individually numbered, often including previously unreleased tracks or material that has never before been available on vinyl. Each title will be available to pre-order for a strict 30-Day window via the Run Out Groove website. After the pre-order closes, the only way to purchase a copy will be via participating music retailers across the U.S., while supplies last.
The second Run Out Groove pre-order campaign — and the first to be fan-chosen — is a new live collection from Echo & The Bunnymen, It’s All Live Now. Pre-orders for this album will close on Friday, March 31st.
“Warner Music Group is home to many legendary labels — Atlantic, Warner Bros., Reprise, Elektra, Sire, Rykodisc and more — which have produced a wealth of expertly curated music over the years,” said Billy Fields, Vice President, Sales, Account Management for WEA, the artist & label services arm of Warner Music Group. “What makes Run Out Groove unique is that the crate-digging community is steering the ship. We are crowd-sourcing niche, but in-demand, selections from our vast vault to be pressed on high-quality vinyl, and it’s going to be a lot of fun to see where the community decides to take us.”
Below is a list of past, current and potential upcoming Run Out Groove releases:
MC5 – The Motor City Five `
Echo & The Bunnymen – It's All Live Now
Titles to be Voted On
Solomon Burke – Best Of Atlantic Soul 1962-1965
Secret Machines – Now Here Is Nowhere
Golden Smog – Down By The Old Mainstream