(Hypebot) — TikTok has become the most downloaded and highest-grossing non-game app in the first half of 2021 globally.
During that period there were 383 million first-time TikTok installs and an estimated $919.2 million in consumer spending, according to SensorTower.
That’s despite new TikTok app downloads falling 38% year-over-year from nearly 619 million in the first half of 2020. That decline after the app was removed from India’s app store.
Commerce on TikTok also rose 73% from $530.2 million in the previous half-year.
But competion is heating up with YouTube, Facebook, Snapchat, Triller, and others all also fighting for short video marketing share.
Bruce Houghton is Founder and Editor of Hypebot and MusicThinkTank and serves as a Senior Advisor to Bandsintown which acquired both publications in 2019. He is Founder and President of the Skyline Artists Agency and an online professor for the Berklee College Of Music.