NEW YORK (Hypebot) – Half of all AM/FM broadcast stations will disappear by 2024, according to a new report from top radio analyst Gordon Borrell. The reason? The rise of the so called "digital dashboard" and more choices for in-car listening. “There are other means of sending out audio – you won’t need an FCC license,” says Borrell.
“That was one of the toughest predictions to make,” Borrell told RAIN News.
"There could be some economics in play that will allow some of these stations to continue to broadcast. there aren’t many variable costs. So a tiny AM station affiliated with a church could stay in business. It doesn’t take much money to run a station like that," he continued. "The key thing is that as the listening audience gets smaller, or faces more competition, it coagulate around the most known and powerful stations. There are 36 stations in my market. Probably, only five of them are generally recognized.”
