MUNICH, Germany (CelebrityAccess) — Simon Lewis has signed on with CTS Eventim to lead the European promoter's newly-minted marketing partnerships and sponsorship division.
The new unit will serve the whole Eventim group across Europe to build brand partnerships across the company's network of European festivals, concerts, venues and ticketing websites and related digital assets.
"With this move we underscore our reinforced focus on direct and indirect income streams and benefits of brand partnerships and sponsoring, while at the same time leveraging our assets on a European scale", says Klaus-Peter Schulenberg, CEO of CTS Eeventim.
Lewis comes to Eventim with a wealth of experience, including stints with Thames TV, MTV Networks Europe, and Live Nation. He has led launches of MTV and VH1 channels in a range of European markets and developed partnership initiatives with brands such as O2, American Express, Nokia, Vodafone, Carlsberg, Pepsi and many others.
Eventim's festival portfolio includes high profile events such as Rock am Ring, Rock im Park, Hurricane, Southside, and Deichbrand in Germany, Greenfield in Switzerland, and Bravalla in Sweden, as well as numerous major tours in Germany, Switzerland, and Austria. The company also operates a number of venues in European markets, including Waldbuehne in Berlin, Lanxess Arena in Cologne and the Eventim Apollo in London. – Staff Writers