AUBURN HILLS, MI (CelebrityAccess MediaWire) — Dean Seaver was named Marketing Manager for Palace Sports & Entertainment (PS&E), it was announced by Ellen Gahagan, Vice President of Marketing for PS&E.
Seaver is responsible for marketing events at The Palace, DTE Energy Music Theatre and Meadow Brook Music Festival. He will handle major promotional initiatives and supervise individual show promotions, including radio, TV and print for concerts, sporting events and family shows.
He originally joined the organization in 2006 as a Marketing Specialist responsible for planning, budgeting, buying and monitoring advertising and promotions for events at the three venues.
Prior to joining PS&E, Seaver was a retail account manager at InBev/Labatt USA in Wayne County, Michigan, where he was responsible for sales support and promotion. He was also director of marketing at Compuware Sports Arena in Plymouth, Michigan, where he was responsible for sales and marketing for the Plymouth Whalers.
Before becoming director of marketing, he was an account executive at Mars Advertising in Southfield, Michigan.
PS&E ownership includes The Palace and DTE Energy Music Theatre, as well as the management of Meadow Brook Music Festival on the campus of Oakland University. Combined, PS&E’s Michigan venues average 300 events and 3.5 million guests annually, according to the press release.
— Crystal Lynn Huntoon