PORTLAND (Hypebot) – At first glance NoiseTrade
is a simple widget that enables Radiohead style pay what you want music distribution. But as two dozen indie acts including Sixpence None The Richer and Sandra McCracken learned, it also can be a powerful viral promo tool which in the two weeks since launched has delivered 20,000 full albums for purchase and fan promotion.
Artists distribute their music via NoiseTrade's embeddable widget where fans can sample then either choose to tell three friends about it or pay any amount in exchange for an album download. Name plus an email and zip code are captured along the way. Fans can also embed the widget into their own blog or social networking profile.