NEW YORK and LONDON (CelebrityAccess MediaWire) — Narrowstep, the TV on the Internet Company, has entered into a strategic alliance with The William Morris Agency (WMA) to program television channels for the Internet. The partnership will bring together content creators, advertisers and distributors continuing the democratization of media created by the merging of TV and the Internet.
"I am thrilled to be working with William Morris," said David C. McCourt, Narrowstep's CEO said. "The rise of consumer power and choice in video is similar to the one I saw in the telecom business in the last two decades, and there is no better partner than entertainment industry powerhouse WMA to create opportunities for today's Internet demand."
"The William Morris Agency alliance with technology leader Narrowstep is exciting and innovative and will provide tremendous opportunities for our clients," added Jim Wiatt, CEO, The William Morris Agency.
Narrowstep, based in New York and London, provides the most comprehensive system for managing, distributing and commercializing video on the Internet. In 2006, McCourt's private investment firm, Granahan McCourt Capital, invested in the company and has since taken an active role in scaling the company's vision and operations. McCourt has a 25 year history of successfully building businesses where new technologies meet new trends. Narrowstep's mission is to make content available anytime, anyplace, on any device and to enable new business opportunities as a result. — Bob Grossweiner and Jane Cohen