LOS ANGELES (CelebrityAccess MediaWire) — AEG has announced a deal with reality television outfit Mark Burnett Productions to develop and produce live entertainment, tours, events and other related programming based on Burnett-owned television and game show properties. The deal would also include developing unscripted television shows based on AEG-owned properties and other new content that can be deployed across a variety of distribution channels, including, but not limited to television.
"We have always believed that the next logical stage of development for many of our most popular television reality programs would be to live-action events," said Burnett. "AEG is the perfect choice for us to work with to develop live shows and tours for some of our popular shows that the public is looking forward to interacting with in person. We firmly believe in live entertainment and that it will greatly enhance the value of our popular brands."
Mark Burnett's firm has been at the forefront of the reality television boom, and been the creative mind behind some of the most popular properties in this genre, including Survivor, The Apprentice, Are You Smarter Than a 5th Grader?, Rock Star, the boxing reality show, The Contender, and has promoted two successful boxing events at the AEG owned Staples Center. Mark Burnett has also ventured into daytime syndication and is currently producing his 4th season of Martha (Stewart), and partnered with AOL in 2006 on the highly successful and revolutionary interactive adventure/game show Gold Rush.
Expect the two newly-pacted firms to hit the ground running with new programming to be announced in coming weeks. – CelebrityAccess Staff Writers