LOS ANGELES (Hypebot) – iHeartMedia and Rock 'n' Roll Marathon series announced a collaboration, delivering an entertainment experience to the runners while leveraging iHeartMedia's nationwide network of radio stations and streaming platform, iHeartRadio.
"Music powers the Rock 'n' Roll Marathon Series and it's the foundation behind the past decade of growth in our industry," said Josh Furlow, President of CGI. "Our partnership with iHeartMedia further establishes our commitment to combine music and fitness in a way that helps make running fun and more accessible to everyone, and we're thrilled to start this new journey together."
The partnership means Rock 'n' Roll Marathon Series entertainment will be powered by iHeartRadio and that the marathon will be promoted across iHeartMedia's multi-platform assets, including:
· 858 radio stations nationwide; 245 million monthly listeners in the U.S.; and 97 million monthly unique visitors across its digital properties,
· A custom Rock 'n' Roll Marathon Series branded iHeartRadio station to stream 24/7 online as well as energize runners during each race day events
· Music powered throughout event weekend by iHeartRadio, including live performances at the Toyota Headliner Concert in Nashville, Brooklyn, Savannah, Las Vegas and San Antonio.
"The network surrounding the nation's best running event series is a perfect complement to the continued innovation and growth of our iHeartRadio platform," said Jeff Howard, President of National Sales for iHeartMedia. "Our integration with the Rock 'n' Roll Marathon Series is a natural fit given our listener reach and ability to connect fans with the artists and brands they love. Together, we'll work to deliver new experiences to runners and music fans across the country."
To see all available platforms and to download the app, visit iHeartRadio.com/apps .
Further information about the 2015 Rock 'n' Roll Marathon Series can be found online at RunRocknRoll.com.