Music
(Hypebot) — In this piece, Beth O’Leary examines why increasing diversity in live audio may not only be the best practice morally, but ...
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Music Has An Attention Dependency [Mark Mulligan]
(Hypebot) — Every minute gained is at someone’s expense,” writes top MIDiA analyst Mark Mulligan on the challenges and effects of attention dependency ...
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Audiomack Reaches A Licensing Agreement With WMG
(CelebrityAccess) — Warner Music has struck a new licensing agreement with music streaming platform Audiomack, making their catalog available on the service for ...
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Hipgnosis Acquires Kobalt Capital’s Catalog For $323 Million
(CelebrityAccess) — Merck Mercuriadis’ Hipgnosis Songs Fund music investment platform has doubled the size of its catalog after acquiring the rights to 33,000 ...
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How Travis Scott And One Chill Dude On TikTok Sparked Cultural Relevance For McDonald’s, Fleetwood Mac and Ocean Spray
(Hypebot) — Here we explore how the perfect storm of social media events propelled McDonald’s, a 43 year old Fleetwood Mac song, and ...
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Guide To Getting Music Featured In Video Gaming Channels
(Hypebot) — Like it or not, gaming has become incredibly popular not just among players, but also among viewers, with gaming channels almost ...
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Is It Time For Music Industry To Rethink Its Relationship With Gaming?
(Hypebot) — Music consumption, particularly in the West, is commoditized. Transforming from the economies of ownership to access and the removal of production ...
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Intersection Of Gaming And Music In Quarantine Culture
(Hypebot) — Sydney Eason, Head of Entertainment Marketing and COO at CAD Management, offers a recap of this timely Fast Fwd panel. By: Sydney ...
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Who Will Own Music Live Streaming?
(Hypebot) — With a new company seeming to launch every day, who will “own” live music streaming? Facebook is offering a free (for ...
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Like It Or Not, You Are Who You Listen To
(Hypebot) — A new study from Israel’s Bar Ilan University revealed an exciting music psychology tidbit about who we listen to and why. ...
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